PetWise
Case study
This app will give a smart solution for management of pet care. It will include reminders, online stores, and online correspondence with the pets caring veterinarian.
Problem
Caring for pets requires a lot of responsibility, investment of time and money, and health management. The pet owners who are busy as it is may put the petcare to the wayside and the pets in turn may have difficulties such as the case of the owner forgettting their annual immunization.
Solution
The app is for people with a busy schedule, the idea is to make an app that assists with their pet’s care. For example, it will include quick and easy communication with the veterinarian, making appointments, managing reminders, a store for food and toys and more. The idea is to give quick access to all the important matters in pet maintenance.
User Research
The user research was based on a qualitative interview of one or more pet owners, competitor analysis, and consumer positioning.
Audience
Age: 18-65
Location: Global
Pet Owners, Veterinarians, Pet Store Owners
Competitors Research
Direct Competitors
PetCoach
The PetCoach App allows online advice from veterinarians in the US. In addition, it’s a direct connection to dog trainers, health experts, and behavioral specialists for pets.
11PETS
A helpful tool for managing anything needed for raising happy and healthy pets: medical care, feeding, grooming, animal hygiene. You’ll be able to make appointments and enter reminders for treatments and food orders.
Indirect Competitors
Dogiz
Dog walkers and dogsitters, ordering a walk for your dog by a professional dogwalker. You can also get information about the dog’s walk: when you’d like for it to be picked up and dropped back off, an inclusive summary of walk activity.
Pupper
Dog Training Session - An app which helps the owner to train the dog by himself, with the help of 50 exercises which are depicted in step by step pictures.
Competition Mapping
User interview
-
From where does the need for the app come?
-
Have you had the chance to use similar apps?
-

What is missing from the similar products that you currently use?
-

What will be helpful to you in the new app?
-

Do you think the app will be useful to you and in often use?
The main conclusions
​
-
Expense Tracking of petcare is important
-
Access to information - all the information on my pet in one place such as medical history, making appointments, and purchasing food can save time and be more productive in the pet’s care
-
Making appointments online - makes scheduling an appointment easier and time saving
-
Reminder Management - automated reminders will assist the pet owner in making the treatment on time.
Personas
Site Map
Design
Wireframes
Colors
The design colors were chosen to give a sense of belonging, calmness and security.
Typography
Screens
A\B Testing of Reminders Page
A\B Testing of Reminders Page
We performed A/B testing on the reminders page in order to check which of the two options is better. We performed the test by observing and then providing a questionnaire. In one option adding reminders is done via a sticky button and in the other option adding a new reminder is at the top of the page.
Another change we wanted to check was the look of how the list of reminders is displayed - we asked which is more clear and pleasant of the two options.
​
Conclusion and Result
The conclusion we arrived at was that the display of reminders in design B was better and that the method for adding reminders in design A was better. Here is the page after A/B Testing:
A
B